Business Intelligence Director FMCG Company

Distrito Federal Permanente MXN130,000 - MXN150,000
  • Lead Analytics functional excellence innovating Techniques of Business
  • Partner to develop audience insights using digital/behavioral and first-party da

Sobre nuestro cliente

Global FMCG company

Descripción

Lead and develop Commercial Analytics to infuse strategic planning and execution in cross functional

collaboration within Rev. Management, Brand Content, Sales Strategy and GTM

transformation as well as with our operating Units leveraging our systems and data to evaluate online

behaviors, establish benchmarks, build predictive models, and understand impact of our efforts on

consumer outcomes.

As part of a broader ecosystem, this person will partner with strategists and analysts from global/ other

sector teams to blend data with consulting solutions, embedding a performance mindset from

foundational data strategy through campaign execution and optimization helping us advance and grow

our business.

Leadership Responsibilities:

1. Lead and develop Multifunctional team of Data Scientists

Business Analyst, IT, Data & Artificial Intelligence specialist) to accelerate "Real Time Business

management" strategies.

2. Lead and define commercial analytics strategy based on future advanced enablers in talent,

technology, processes, organization, and governance

3. Refine existing and develop new frameworks and processes to guide analytics offering inputs

and outputs, enabling consistent delivery and scaled business development.

4. Determine tools, data, and technology gaps needed to support the advancement of this

capability; develop a roadmap for implementation and work with leadership and finance to

prioritize these needs.

5. Work with leaders to connect processes and thinking to scale advancement of how we support

our clients with performance and digital analytics services.

6. Establish and integrate a data orientation across the planning, analytics, and media teams,

ensuring integrated performance measurement plans are in place and mapped to key business

goals of our clients.

Perfil buscado (Hombre / Mujer)

1. 15+ years of experience in CPG companies developing business savviness in Sales, Marketing,

Finance, and Insights.

2. Experience in Category Management, Market and competitors' strategy, consumer and shopper

Insights, Revenue management, Strategy, long term brand growth task, innovation execution

and commercialization, driving and leveraging commercial investments and brand growth

strategies.

3. Agile mindset and comprenhensive perspective of strategy process.

4. 10 years + experience in statistical models development (Probabilistic graphical models,

marketing Mix Models, Market Basket Analysis, Cannibalization Models, Share of Market

Forecast Models, General and Bayesian Regressions, random tree, neural networks) Database

management and programming capabilities

5. Professional / bachelor's degree / MBA

6. English: fluent professional

7. Applied Mathematics, Actuarial Sciences & Statistics knowledge

8. Project Management Professional Certification desirable

9. Master's degree in business administration highly desirable

10. Strong expertise working with Consultancy firms, program, and project management skills for

large scale programs to identify value creation opportunities.

11. Knowledge of the different optimization project/program management methodologies in key

markets as well as tools to automate processes.

12. Solid business and industry know how.

13. Results oriented with robust planning and follow up skills

Qué Ofrecemos

Compettive salary, superior benefits x

Contacto
Paola Villa
Ingresar referencia para vacante
JN-072022-5695458

Descripción de la vacante

Sector
Mercadotecnia
Sub Sector
FMCG
Industria
FMCG (Fast Moving Consumer Goods)
Localización
Distrito Federal
Tipo de contrato
Permanente
Nombre del consultor
Paola Villa
Referencia de la vacante
JN-072022-5695458
 

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