Head of media

Distrito Federal Permanente
  • Accountable for the planning & implementation of integrated media Stragegy
  • Build strong partnerships with the local Brand and E-comm teams

Sobre nuestro cliente

American multinational conglomerate with toy, board game, and media assets.

Descripción

* Develop and lead the strategic planning, implementation and tracking of integrated media plans.
* Generate day to day relationships with the agencies and digital providers to recommend and deliver integrated media strategies across multiple digital channels including video, display, and social media.
* Build strong partnerships with the local Brand and E-comm teams, providing digital expertise and creative recommendations on maximizing brand and retail performance.
* Establish and monitor performance benchmarks and media cost with agencies
* Negotiates deals with local networks (Televisa and TV Azteca and gives market recommendation for regional negotiations (Like Paid TV)
* Perform with market research, agencies as well as brand teams to optimize investment return for advertising management and media planning
* Supervise media marketplace to remain updated on latest media trends
* Develop and execute trough the agencies the Digital Media & content strategy for the Brand
* Manage entire advertising budget and ensures maximum effectiveness.
* Lead Trade Marketing Strategy and execution to attain defined business objectives ensuring that it meets both brand and customer expectations

Perfil buscado (Hombre / Mujer)

* BS/BA degree in a business-related function

* Advanced English, Spanish native 7 year's experience in marketing, media areas in the following industries: FMCG/Entertainment/ and E-commerce with at least 4 year's experience managing direct reports (Managers level) +4 people

* Proven and detailed strategy of digital marketing platforms such as social (Facebook, Pinterest, Twitter), search, display, affiliate, influencers
* Experience with and deep understanding of search and retailer media landscape
* Experience with highly matrixed organizations and on integrated, cross functional teams, with comfort playing both leader and team member roles
* Strong analytical skills partnered with a creative mind
* Data-driven thinking and an affinity for numbers
* Outstanding communication skills
* Up to date with latest media trends and best practices
* Be able to work well with a wide range of people from different parts of the business
* Be able to manage different projects at the same time
* Be energetic and passionate about their product specialty
* Proven problem solving and decision making
* Demonstrated ability to distil complicated issues into clear, thoughtful press releases, social media posts, and internal- and external-facing campaign materials

Qué Ofrecemos

Confidential

Contacto
Giuliana Aguilar
Ingresar referencia para vacante
65143

Descripción de la vacante

Sector
Localización
Tipo de contrato
Nombre del consultor
Giuliana Aguilar
Referencia de la vacante
65143