Develop the Marketing strategy, and lead the end-to-end execution.
Lead storytelling efforts across channels creatively and boldly.
Detalles del cliente
A marketplace that connects professionals to short-term on-site work at companies around the world. Their mission is to better connect people to opportunity and offer new ways for people to design their lives and explore the world, as well as support impactful organizations globally.
Descripción de la vacante
The Main responsibilities are to:
- Work closely with the founders to develop the Marketing strategy, and lead the end-to-end execution of it
- Lead storytelling efforts across channels to creatively and boldly capture the stories behind the people, founders and places where Via experiences happen
- Create a lot of the content yourself, and manage a network of freelancers or agencies to complement your work as needed
- Work with Founders to define the Brand identity, based on customer insights
- Develop a framework for Via Fellows to capture content and tell their stories from around the world
- Develop content calendars to support and leverage the online presence of our company partners
- Create ongoing content including newsletters, case studies, presentations, and website copy
- Establish a social media presence on main channels, establish goals for influence and followers
- Develop a bold Instagram feed with powerful visuals and copy
- Vet and define PR agencies and work with and plan PR goals for 2019
- Identify and support speaking engagements, awards for thought leadership
- Support Growth and Product team with content for digital marketing campaigns to engage and acquire customers
Perfil del candidato
5+ years in Marketing related roles as a creative marketer, with ideas and intuition for what makes great brands great, resourceful and well-rounded, not afraid to roll up your sleeves and do things yourself. Excellent communicator with a mastery of English and can write simple, compelling, fresh copy. A global soul with extensive curiosity and sensitivity. An expert in social media to engage with customers. To have a designer eye to create beautiful content. Graphic design, editing, and photography skills a plus.
Oferta de empleo