Sr. Manager, Marketing | Loyalty and CRM

Guadalajara Permanente MXN45,000 - MXN50,000
  • Luxurious alcoholic company seeks a loyalty and CRM Sr. Marketing Manager
  • Create more personal customer experiences for consumers

Sobre nuestro cliente

Luxurious alcoholic company

Descripción

  • Support and execute CX capability strategies and tactics that drive growth, are scalable and sustainable, and support our luxury strategy and business objectives
  • Enable a process for evaluating and prioritizing customer experience initiatives
  • Continuously source potential opportunities for customer engagement
  • Establish customer segmentation guidelines for short and long term
  • Help to map out and manage the holistic customer journey to get in the minds of our customers and achieve long-term customer success
  • Create, manage, and socialize a Luxury Membership program that connects the brand and products with consumers in a powerful way across existing and new markets
  • Manage the Luxury Membership program growth plan.
  • Develop guidelines and standards for impactful communication with Luxury Membership program members across different markets. Provide guidelines for communications to Copy and Creative teams
  • Manage the communication surrounding the key performance indicators, measurements approach, goals, and overall business model for the loyalty program at a global level
  • Prioritize CRM use cases to enable our ability to deliver campaigns in alignment to business priorities
  • Establish and implement measurement protocols and optimize marketing campaign effectiveness via sharing data and findings

Perfil buscado (Hombre / Mujer)

  • Fluent Spanish and English speaker
  • Bachelor's or Master's Degree or equivalent work experience
  • Proven experience working in consumer-facing business (Luxury Brands preferred)
  • Experience and/or strong interest on development of luxury customer experiences
  • Experience driving cross-functional initiatives from conception to launch

Qué Ofrecemos

Attractive base salary + competitive benefits

Contacto
Mariana Gaona Torres
Ingresar referencia para vacante
64530

Descripción de la vacante

Sector
Sub Sector
Localización
Tipo de contrato
Nombre del consultor
Mariana Gaona Torres
Referencia de la vacante
64530