Sr. Manager, Marketing | Loyalty and CRM

Guadalajara Permanente MXN45,000 - MXN50,000
  • Luxurious alcoholic company seeks a loyalty and CRM Sr. Marketing Manager
  • Create more personal customer experiences for consumers

Sobre nuestro cliente

Luxurious alcoholic company


  • Support and execute CX capability strategies and tactics that drive growth, are scalable and sustainable, and support our luxury strategy and business objectives
  • Enable a process for evaluating and prioritizing customer experience initiatives
  • Continuously source potential opportunities for customer engagement
  • Establish customer segmentation guidelines for short and long term
  • Help to map out and manage the holistic customer journey to get in the minds of our customers and achieve long-term customer success
  • Create, manage, and socialize a Luxury Membership program that connects the brand and products with consumers in a powerful way across existing and new markets
  • Manage the Luxury Membership program growth plan.
  • Develop guidelines and standards for impactful communication with Luxury Membership program members across different markets. Provide guidelines for communications to Copy and Creative teams
  • Manage the communication surrounding the key performance indicators, measurements approach, goals, and overall business model for the loyalty program at a global level
  • Prioritize CRM use cases to enable our ability to deliver campaigns in alignment to business priorities
  • Establish and implement measurement protocols and optimize marketing campaign effectiveness via sharing data and findings

Perfil buscado (Hombre / Mujer)

  • Fluent Spanish and English speaker
  • Bachelor's or Master's Degree or equivalent work experience
  • Proven experience working in consumer-facing business (Luxury Brands preferred)
  • Experience and/or strong interest on development of luxury customer experiences
  • Experience driving cross-functional initiatives from conception to launch

Qué Ofrecemos

Attractive base salary + competitive benefits

Mariana Gaona Torres
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Mariana Gaona Torres
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