Gerente de Marketing

Ciudad de México Permanente Descripción de Vacante
Marketing Manager with a strong strategic mindset, business acumen, and proven experience in high-volume, multi-unit operations to lead the company's marketing strategy and execution
  • Strong marketing background in high-volume consumer businesses.
  • Looking for a role with direct impact on business growth

Sobre nuestro cliente

A leading company in the Fast Food/QSR industry

Descripción

Position OverviewDevelop and execute marketing strategies that drive traffic, sales, profitability, and brand positioning while ensuring consistent execution across restaurants, digital channels, and delivery platforms.

Key Responsibilities

  • Develop and execute the annual marketing plan.
  • Design promotional campaigns aimed at increasing traffic, average ticket size, and customer frequency.
  • Manage and optimize the marketing budget.
  • Analyze business performance, campaign effectiveness, and marketing ROI.
  • Lead pricing, promotional, and market analysis initiatives.
  • Manage external agencies, media partners, and vendors.
  • Coordinate campaign execution across multiple locations.
  • Develop and implement digital marketing and performance strategies.
  • Prepare executive reports and business recommendations based on data analysis.
  • Partner closely with Operations, Finance, and Executive Leadership teams.



Perfil buscado

Requirements

  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Strong experience within Fast Food, Restaurants, Food & Beverage, Retail, or other high-volume consumer-facing industries.
  • Proven experience leading marketing strategies for multi-unit operations.
  • Strong financial acumen, including budget management, profitability analysis, and performance metrics.
  • Knowledge of digital marketing, CRM platforms, and paid media channels.
  • Advanced English proficiency.
  • Advanced Excel skills and strong analytical capabilities.



Core Competencies

  • Strategic planning and execution.
  • Cross-functional leadership and stakeholder management.
  • Analytical and financial thinking.
  • Data-driven decision-making.
  • Hands-on approach and ownership mindset.
  • Results-oriented leadership.
  • Strong execution and follow-through.



Qué Ofrecemos

Important Considerations✅ 100% on-site position based in Mexico City.

✅ High travel availability required, with frequent nationwide travel.

✅ Regular field visits and close interaction with restaurant operations are essential components of the role.

What We Offer

  • Competitive compensation package.
  • Performance-based bonus.
  • Above-market benefits package.
  • Opportunity to join a well-established and growing organization with ambitious expansion plans.



Contacto
Karina Mendez
Ingresar referencia para vacante
JN-062026-7041997

Descripción de la vacante

Sector
Mercadotecnia
Sub Sector
Brand Management
Industria
Leisure, Travel & Tourism
Ubicación
Ciudad de México
Tipo de contrato
Permanente
Nombre del consultor
Karina Mendez
Referencia de la vacante
JN-062026-7041997
 

En Michael Page creemos en la diversidad e inclusión. Defendemos la igualdad de oportunidades sin discriminar por género, raza, edad, religión ni orientación sexual o por cualquier otro aspecto que pudiera ser considerado excluyente.