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Sr. Marketing Manager

Monterrey Permanente MXN120,000 - MXN140,000 per year Descripción de Vacante
We are seeking a Senior Marketing Manager to build and lead the marketing function for a nearshore outsourcing company serving the U.S. market. This person will be responsible for defining and executing the company's Go-To-Market strategy, driving demand generation, developing Account-Based Marketing (ABM) initiatives, and creating a scalable marketing engine that generates qualified pipeline.
  • Marketing Manager
  • BPO & Nearshore Outsourcing

Sobre nuestro cliente

Our client is a rapidly growing BPO and Nearshore Outsourcing company that helps U.S.-based organizations scale by building dedicated bilingual teams in Mexico. The company provides customer support, sales, back-office operations, and specialized outsourcing solutions while managing both talent acquisition and day-to-day operations.

Its value proposition is centered on delivering high-quality talent, cultural alignment with U.S. businesses, operational excellence, and cost-efficient solutions. The organization has already established key marketing foundations-including brand positioning, SEO, content initiatives, podcasts, and videos-and is now looking for an experienced marketing leader to transform these assets into a comprehensive demand generation strategy.

This position reports directly to the CEO and offers the opportunity to significantly influence the company's commercial growth.

Descripción

  • Develop and execute the company's Go-To-Market strategy targeting U.S.-based clients.
  • Transform existing marketing initiatives into a scalable demand generation engine.
  • Design and implement multi-channel B2B demand generation campaigns.
  • Develop and execute Account-Based Marketing (ABM) strategies for target industries.
  • Define target audiences and Ideal Customer Profiles (ICP) while continuously refining messaging.
  • Create marketing strategies specifically designed for U.S. decision-makers and buyers.
  • Manage the complete marketing funnel, from awareness through qualified pipeline generation.
  • Analyze campaign performance and continuously optimize ROI.
  • Build dashboards, KPIs, and reporting frameworks to measure marketing effectiveness.
  • Develop financial models related to marketing investment, CAC, pipeline contribution, and ROI.
  • ManageHubSpot, including:
    • Marketing automation
    • Lead scoring
    • Workflows
    • Email sequences
    • Reporting
  • Produce and oversee marketing assets including:
    • Landing pages
    • Email campaigns
    • LinkedIn content
    • Case studies
    • Sales enablement materials
  • Coordinate and manage external agencies and marketing vendors.
  • Partner closely with Sales leadership to align marketing and commercial objectives.
  • Present performance reports and strategic recommendations directly to executive leadership.
  • Build the future marketing organization as the company continues to grow.



Perfil buscado

Experience

  • 7-10 years of B2B marketing experience.
  • Proven success creating and executing Go-To-Market strategies.
  • Strong background in demand generation and lead generation.
  • Experience marketing services to U.S.-based clients.
  • Experience in one or more of the following industries:
    • BPO
    • Nearshore Outsourcing
    • IT Outsourcing (ITO)
    • Professional Services
    • Legal Process Outsourcing (LPO)
    • Finance & Accounting Outsourcing (FAO)
    • Similar outsourced service businesses
  • Experience building marketing infrastructure in high-growth or startup environments.
  • Experience managing external marketing agencies and vendors.
  • Experience collaborating directly with executive leadership.



Technical Skills

  • Advanced HubSpot expertise.
  • Strong understanding of:
    • Marketing automation
    • Demand generation
    • Account-Based Marketing (ABM)
    • CRM management
    • Lead nurturing
    • Funnel optimization
    • Marketing analytics
    • Business intelligence
  • Strong financial and analytical acumen, with the ability to measure CAC, ROI, pipeline contribution, and campaign effectiveness.
  • Experience creating marketing content for U.S. audiences.



Soft Skills

  • Strategic thinker with strong execution capabilities.
  • Entrepreneurial mindset.
  • Comfortable building processes from scratch.
  • Highly organized and data-driven.
  • Hands-on attitude and willingness to execute operational tasks.
  • Strong communication and presentation skills.
  • Collaborative leadership style.
  • Ability to influence stakeholders without direct reports.
  • Comfortable working in fast-paced, high-growth environments.



Language

  • Advanced to near-native English (written and spoken).

Qué Ofrecemos

Compensation:

  • MXN $108,000-$144,000 gross monthly salary



Benefits:

  • Benefits required by Mexican labor law
  • 30 days of Christmas bonus (Aguinaldo)
  • Individual private medical insurance
  • Opportunity to build and lead the company's marketing function from the ground up
  • Direct exposure to executive leadership and strategic decision-making
  • High-impact role with significant growth potential within a rapidly expanding international organization
Contacto
Maria Diez
Ingresar referencia para vacante
JN-072026-7057307

Descripción de la vacante

Sector
Mercadotecnia
Sub Sector
Mercadotecnia Digital
Industria
Business Services
Ubicación
Monterrey
Tipo de contrato
Permanente
Nombre del consultor
Maria Diez
Referencia de la vacante
JN-072026-7057307
 

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